Craig Simpson,Dan S. Kennedy: The Direct mail solution: A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign

The Direct mail solution: A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign


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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all -- the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

'The story is expertly told, skein by skein, with a new knot to be untied just when you think everything is clear' Sunday Telegraph 1963. It was the year of the Profumo Scandal, the Great Train Robbery, the Kennedy Assassination - and the Mickeldore Hall Murder. The guests at the Hall that weekend included a Tory minister, a CIA officer, a British diplomat - and Cissy Kohler, a young American nanny who had come to England for love. And love kept her in England for nearly thirty years. In jail. For murder. Revisiting the case many years later, Detective Superintendent Andy Dalziel finds his certainty over Cissy's guilt is shaken - a rare state of affairs. And it looks as if not only is his old boss's reputation at stake, but his own too... A "mosaic novel" set in the near-future, when a desperate and ever-more controlling UK government decides to restore a sense of national pride with a New Festival of Britain. However, controversial plans to build on the site of an old church in South London releases a centuries-old plague that turns its victims into flesh-hungry ghouls whose bite or scratch passes the contagion on to others. Even worse, the virus may also have a supernatural origin with the power to revive the dead. Despite the attempts of the police, the The Direct mail solution: A Business Owner's Guide to Building a Lead-generating, Sales-Driving, Money-Making Direct-Mail Campaign download ebook pdf military and those in power to understand and contain the infection commonly referred to as "The Death", it soon sweeps across London, transforming everyone who comes into contact with it. With the city - and the country - falling into chaos, even a drastic attempt at a "Final Solution" to eradicate the outbreak at its source fails to prevent it from spreading to Europe and then quickly throughout the rest of the world. Soon there is no more news coming out of Britain ...and it is up to those survivors in other countries to confront the flesh-eating invaders within their midst.


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Author: Craig Simpson,Dan S. Kennedy
Number of Pages: 260 pages
Published Date: 27 Feb 2014
Publisher: Entrepreneur Press
Publication Country: Irvine, United States
Language: English
ISBN: 9781599185187
Download Link: Click Here
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